![]() ![]() ![]() Sadly, the redesign lasted only 38 issues (it was a weekly), and the old logo and design reappeared the following year. His new cover put the emphasis on the “Post,” as it was referred to by its readership, and gave the magazine a modern overhaul. In 1961 Lubalin began to make his mark on magazines, starting with the redesign of the Saturday Evening Post he was was even immortalized on the cover by Norman Rockwell. ![]() In 1962 he was named Art Director of the Year by the National Society of Art Directors. There, he worked with a slew of talented designers, including Art Kane, Roy Kuhlman, George Lois, and John Pistilli. ITC Avant Garde is a geometric sans serif meaning the basic shapes are constructed from circles and straight lines, much like the. They based it on Lubalin's logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. Indeed, the seminal book Herb Lubalin: Art Director, Graphic Designer and Typographer (1985), is a must have for any designer’s library. A master of typography, his iconic, conceptual logos are well known: Cooper Union, Channel Thirteen, and Leggs, among many others.īorn in New York in 1918, Lubalin graduated from Cooper Union and, at 28, began working at the communications firm Sudler & Hennessey as art director, a position he held for 18 years. ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase in 1970. ![]() Saturday Evening Post cover by Norman Rockwell, showing Herb Lubalin working on the redesignĭesigner and AIGA Medalist Herb Lubalin has been well feted in the design press and history books over the years. ![]()
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